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AI & Data Engineering

Multimodal LLMs and Their Impact on Data Integration

March 28, 2025
9 min read
By Ahmed Gharib

Multimodal Large Language Models (LLMs) represent the next evolution in AI, capable of processing and generating content across different data types - text, images, audio, and potentially video. This technological leap is transforming how we approach data integration, enabling more sophisticated ways to connect and derive insights from heterogeneous data sources.

Understanding Multimodal LLMs

Unlike traditional LLMs that process only text, multimodal models can understand relationships across different data types:

  • Text-Image Understanding: Models like GPT-4 with Vision, DALL-E 3, and Midjourney can understand images and their relationship to text
  • Audio Processing: Models can transcribe, understand, and generate speech and other audio
  • Cross-modal Reasoning: The ability to draw connections between concepts across different modalities

These capabilities emerge from architectures that combine specialized encoders for different data types with a unified representation space where relationships can be established.

Transforming Data Integration

Traditional data integration faces several challenges:

  • Schema mapping and normalization across diverse sources
  • Handling unstructured or semi-structured data
  • Extracting insights from non-text data formats
  • Resolving semantic inconsistencies

Multimodal LLMs address these challenges by providing novel approaches:

1. Unified Data Representation

Multimodal LLMs convert different data types into a shared embedding space, creating a "universal translator" for your data. This allows:

  • Direct comparison of concepts across modalities
  • Joint querying of heterogeneous data sources
  • Revealing connections that might be missed in single-modality approaches
        from transformers import CLIPProcessor, CLIPModel
        import torch
        from PIL import Image
  
        # Load CLIP (Contrastive Language-Image Pre-Training) model
        model = CLIPModel.from_pretrained("openai/clip-vit-base-patch32")
        processor = CLIPProcessor.from_pretrained("openai/clip-vit-base-patch32")
  
        # Function to get embeddings in the shared space
        def get_multimodal_embeddings(texts=None, images=None):
            inputs = processor(
                text=texts if texts else None,
                images=images if images else None,
                return_tensors="pt", 
                padding=True
            )
            
            with torch.no_grad():
                if texts and images:
                    outputs = model(**inputs)
                    text_embeds = outputs.text_embeds
                    image_embeds = outputs.image_embeds
                    return {"text": text_embeds, "image": image_embeds}
                elif texts:
                    text_features = model.get_text_features(**inputs)
                    return {"text": text_features}
                elif images:
                    image_features = model.get_image_features(**inputs)
                    return {"image": image_features}
  
        # Example: Process mixed data 
        product_text = "Ergonomic office chair with lumbar support"
        product_image = Image.open("office_chair.jpg")
        
        embeddings = get_multimodal_embeddings(
            texts=[product_text], 
            images=[product_image]
        )
        
        # Now text and image are in the same vector space
        similarity = torch.cosine_similarity(
            embeddings["text"], 
            embeddings["image"]
        ).item()
        
        print(f"Text-image concept similarity: {similarity}")
        

2. Cross-modal Entity Resolution

Identifying the same entity across different data types has traditionally been challenging. Multimodal LLMs excel at:

  • Matching products across text descriptions, images, and audio reviews
  • Identifying people across documents, images, and voice recordings
  • Linking physical assets between technical specifications and visual inspections

3. Automated Information Extraction

Extracting structured data from unstructured sources becomes more powerful:

        from transformers import AutoProcessor, AutoModelForVision2Seq
        import requests
        from PIL import Image
  
        # Load a multimodal model for visual text understanding
        processor = AutoProcessor.from_pretrained("microsoft/kosmos-2-patch14-224")
        model = AutoModelForVision2Seq.from_pretrained("microsoft/kosmos-2-patch14-224")
  
        def extract_form_data(image_path):
            # Load image
            image = Image.open(image_path)
            
            # Generate prompt for form extraction
            prompt = "Extract all fields and values from this form document."
            
            # Process image and prompt
            inputs = processor(text=prompt, images=image, return_tensors="pt")
            
            # Generate extraction
            with torch.no_grad():
                outputs = model.generate(
                    **inputs,
                    max_new_tokens=128,
                    num_beams=5
                )
            
            # Decode and format results
            extracted_text = processor.decode(outputs[0], skip_special_tokens=True)
            
            # Parse into structured format
            # (In a real implementation, would parse the extracted_text into key-value pairs)
            
            return extracted_text
  
        # Extract data from a form image
        form_data = extract_form_data("invoice_document.jpg")
        print(form_data)
        

4. Content-Based Integration of Diverse Media

Rather than relying solely on metadata, multimodal LLMs allow for content-based integration:

  • Connecting customer feedback across text reviews, social media images, and call center recordings
  • Integrating technical documentation with maintenance images and sensor data
  • Linking news articles with related video content and social media discussions

Real-World Applications in Data Engineering

1. Enhanced ETL Pipelines

Modern ETL processes can leverage multimodal capabilities for:

  • Data Extraction: Pulling structured information from documents, images, and audio files
  • Data Transformation: Converting between modalities when needed (e.g., generating text descriptions of images)
  • Data Validation: Cross-checking information across modalities to ensure consistency

Example architecture for a multimodal ETL pipeline:

        # Conceptual multimodal ETL pipeline
        class MultimodalETLPipeline:
            def __init__(self, models, storage_client):
                self.text_processor = models["text"]
                self.image_processor = models["image"]
                self.audio_processor = models["audio"]
                self.multimodal_model = models["multimodal"]
                self.storage = storage_client
                
            def extract(self, sources):
                extracted_data = []
                
                for source in sources:
                    if source.type == "text":
                        data = self.text_processor.extract(source.content)
                    elif source.type == "image":
                        data = self.image_processor.extract(source.content)
                    elif source.type == "audio":
                        data = self.audio_processor.extract(source.content)
                    
                    extracted_data.append({
                        "source_id": source.id,
                        "content": data,
                        "modality": source.type
                    })
                
                return extracted_data
                
            def transform(self, extracted_data):
                # Convert all to unified representation
                unified_data = []
                
                for item in extracted_data:
                    # Get embeddings in shared space
                    embedding = self.multimodal_model.embed(
                        content=item["content"], 
                        modality=item["modality"]
                    )
                    
                    # Generate cross-modal metadata
                    metadata = self.multimodal_model.generate_metadata(
                        content=item["content"],
                        modality=item["modality"]
                    )
                    
                    unified_data.append({
                        "source_id": item["source_id"],
                        "original_content": item["content"],
                        "embedding": embedding,
                        "metadata": metadata,
                        "modality": item["modality"]
                    })
                
                return unified_data
                
            def load(self, transformed_data):
                # Store in vector database for cross-modal retrieval
                for item in transformed_data:
                    self.storage.store(
                        id=item["source_id"],
                        vector=item["embedding"],
                        metadata={
                            "original_modality": item["modality"],
                            **item["metadata"]
                        },
                        content=item["original_content"]
                    )
                    
            def run(self, sources):
                extracted = self.extract(sources)
                transformed = self.transform(extracted)
                self.load(transformed)
        

2. Multi-modal Knowledge Graphs

Traditional knowledge graphs can be extended with multimodal nodes and relationships:

  • Product knowledge graphs with text specifications, images, and tutorial videos
  • Scientific knowledge graphs connecting research papers, experimental images, and lecture recordings
  • Customer knowledge graphs linking transactions, support calls, and social media interactions

3. Data Quality and Enrichment

Multimodal LLMs provide powerful ways to improve data quality:

  • Cross-modal Validation: Verifying that product descriptions match product images
  • Data Enrichment: Generating text descriptions from images or visualization recommendations for data tables
  • Missing Value Imputation: Using information from one modality to fill gaps in another

Implementation Considerations

1. Model Selection and Deployment

Choosing the right multimodal model depends on your specific requirements:

  • Accuracy vs. Performance: Larger models like GPT-4V offer better accuracy but at higher computational cost
  • Specialized vs. General: Some models excel at specific modality pairs (text-image) but not others
  • Deployment Options: Consider API services vs. self-hosted models based on latency requirements and data privacy concerns

2. Data Storage and Retrieval

Unified vector representations enable new storage approaches:

  • Vector databases storing embeddings from all modalities
  • Hybrid search combining vector similarity with metadata filtering
  • Maintaining relationships between different representations of the same entity

3. Addressing Bias and Fairness

Multimodal models can inherit and potentially amplify biases present in training data:

  • Conduct bias audits across different data types
  • Implement fairness metrics specifically designed for multimodal contexts
  • Consider potential differential performance across demographic groups

Future Directions

1. Real-time Multimodal Data Processing

As models become more efficient, we'll see more real-time applications:

  • Streaming integration of video feeds with text data
  • Live audio transcription and integration with knowledge bases
  • Edge computing for multimodal data processing

2. Multimodal Data Catalogs

Next-generation data catalogs will organize information across modalities:

  • Natural language search for images, audio, and video content
  • Content-based discovery of related assets across modalities
  • Automated tagging and metadata generation

3. Synthetic Data Generation

Multimodal models will enable sophisticated synthetic data:

  • Generating paired text-image-audio data for testing integration workflows
  • Creating synthetic examples for edge cases
  • Data augmentation across modalities

Conclusion

Multimodal LLMs are reshaping data integration by unifying previously disparate data types into coherent representations and workflows. For data engineers, these technologies offer powerful new tools to build more intelligent, comprehensive data systems that better reflect how humans naturally process information across multiple senses.

As these models continue to evolve, organizations that effectively harness their capabilities will gain significant advantages in extracting value from their diverse data assets. The future of data integration is not just about connecting structured databases, but about building systems that can reason across all the ways information is represented in the world.

About the Author

AG

Ahmed Gharib

Advanced Analytics Engineer with expertise in data engineering, machine learning, and AI integration.